Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

FrancoisHenri Pinault
Some Similar Quotes
  1. If I love you, what business is it of yours? - Unknown

  2. I’m a fake fact factory. The things I make are the things I make up. Also, as a side business, I make love. Actually, I just made that up. - Dora J. Arod

  3. Love should be treated like a business deal, but every business deal has its own terms and its own currency. And in love, the currency is virtue. You love people not for what you do for them or what they do for you. You love... - Ayn Rand

  4. To escape fear, you have to go through it, not around. - Richie Norton

  5. What would you do if you weren't afraid? - Sheryl Sandberg

More Quotes By FrancoisHenri Pinault
  1. I closely follow everything about user interface or human-computer interface: technology that makes computers closer to the way the human being actually functions.

  2. Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the...

  3. Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.

Related Topics